Señor Paleta | 2018

Señor Paleta is the darling of Puerto Rican popsicle lovers. When the company started in 2014, it launched its first mobile sales point in the form of a simple tricycle. Surprised by the immediate success of their product among consumers, the founders, Ramón Ortiz and Jennifer Serrano, quickly expanded their concept by opening several small outlets across the island.
Four years later, they enlisted Sophie Aurélie to design and build their largest store to date, located in the upscale Condado district of San Juan, one of Puerto Rico’s most popular tourist areas.
Built shortly after Hurricane Maria, the project took longer than expected due to material shortages and a lack of skilled labor. Fortunately, the clients were very understanding and, even more so, enthusiastic about the final result. The decorative concept was based on the already well-established brand identity, and Space Design successfully interpreted it by playing with lines, textures, and a touch of humor—covering the bathroom walls and doors with fun wallpaper.
The counters were designed to fit seamlessly around the large ice cream freezers. And the entrance, which is actually a hallway, was transformed into a long, playful counter where customers could sit, incorporating mirrors of different shapes—created and manufactured by Space Design—to add personality to the space.
The grand opening was a spectacular event, marked by a wonderful recognition of the hard work of the Space Design team.

Thank you, Señor Paleta!